Strike House Studio · MMA Wing Recap

The McGregor Wave

UFC 329 · McGregor vs Holloway · July 11, 2026. The network ran a coordinated wave across the campaign arc, from fight announcement (June 21) to the aftermath. The fight lasted under thirty seconds. The wave did not. Live document, updating as creators report. Every number below is backed by a TikTok Studio receipt, shown side by side.

14.59M+
Verified views (climbing)
18
Posts receipted
34K+
Watch-hours verified
4
Creators reported · more incoming

All figures from TikTok Studio analytics, screenshots on file and shown below. Campaign window: fight announcement (21 Jun) to aftermath (12 Jul).

The night
30 seconds of fight. A week of wave.

McGregor's return ended in under thirty seconds when he injured himself on his own kick. For broadcasters, an anticlimax. For a coordinated creator network, a harvest: shock nights generate more clips, reactions and debate than any decision ever could. The network rode the build-up, owned the chaos, and turned the shortest main event of the year into its biggest MMA wave since the White House card (8.9M).

Creator receipts · 01

@vexoa..mma

37K followers · 8.02M campaign views · 216x his audience
3.7M
The referee face-off edit
Posted Jul 7 · 14.55s · fight week
Likes 145K Shares 8,745 Saves 8,959 Watch-hours 10,028 New followers +1.1K
Open on TikTok
The post
The receipt · TikTok Studio
TikTok Studio analytics: 3.7M views
3.7M
The build-up edit
Posted Jun 30 · 16.25s · announcement arc
Likes 132K Shares 6,964 Saves 8,464 Watch-hours 6,139 New followers +1.2K
Open on TikTok
The post
The receipt · TikTok Studio
TikTok Studio analytics: 3.7M views
461K
Announcement day edit
Posted Jun 21 · 12.44s · announcement day
Likes 35K Shares 2,789 Saves 4,366 Watch-hours 1,110 New followers +228
Open on TikTok
The post
The receipt · TikTok Studio
461K receipt
89.3K
Build-up edit
Posted Jun 29 · 17.77s · build-up
Likes 10K Shares 1,166 Saves 1,771 Watch-hours 188 New followers +43
Open on TikTok
The post
The receipt · TikTok Studio
89K receipt
70.5K
Build-up edit
Posted Jun 22 · 13.14s · build-up
Likes 2,608 Shares 118 Saves 191 Watch-hours 36 New followers +10
Open on TikTok
The post
The receipt · TikTok Studio
70K receipt
568K
Catalogue banger
Posted May 24 · 14.13s · pre-window catalogue, not counted in wave total
Likes 33K Shares 2,033 Saves 11K Watch-hours 1,132 New followers +455
Open on TikTok
The post
The receipt · TikTok Studio
568K receipt
Creator receipts · 02

@mr.peanuts67

50.7K followers · 1.24M campaign views · fully receipted
456.2K
The press conference edit
Posted Jul 9 · 27.63s · fight week
Likes 40K Shares 4,448 Saves 2,909 Watch-hours 1,535 New followers +166
Open on TikTok
The post
The receipt · TikTok Studio
TikTok Studio analytics: 456.2K views
337.6K
The weigh-in face-off
Posted Jul 7 · 23.97s · fight week
Likes 77K · 23% like rate Shares 5,715 Saves 8,462 Watch-hours 839 New followers +255
Open on TikTok
The post
The receipt · TikTok Studio
TikTok Studio analytics: 337.6K views
47.6K
Fight week opener
Posted Jul 3 · 12.10s · fight week
Likes 6,977 Shares 601 Saves 1,237 Watch-hours 127 Full watch 16.93%
Open on TikTok
The post
The receipt · TikTok Studio
47.6K receipt
17.1K
The walkout edit
Posted Jul 3 · 17.67s · fight week
Likes 2,768 Shares 180 Saves 458 Watch-hours 53 Full watch 13.72%
Open on TikTok
The post
The receipt · TikTok Studio
17.1K receipt
308.5K
The octagon walk
Posted Jul 7 · 24.47s · fight week
Likes 43K Shares 3,848 Saves 3,863 Watch-hours 624 New followers +169
Open on TikTok
The post
The receipt · TikTok Studio
308.5K receipt
74.6K
Fight-day presser edit
Posted Jul 10 · 12.23s · fight week
Likes 11K Shares 1,289 Saves 1,648 Watch-hours 207 New followers +67
Open on TikTok
The post
The receipt · TikTok Studio
74.6K receipt
Creator receipts · 03

@kyto.fx

204.7K followers · 3.1M campaign views · 15x his audience
2M
Fight-week edit
Posted Jul 7 · fight week · peaked near 1M/day
Watch-hours 4,662 Avg retention 52% Full watches 10.05% New followers +560
Open on TikTok
The post
The receipt · TikTok Studio
TikTok Studio analytics: 2M views, 4,662 watch-hours
1.1M
Fight-night chaos edit
Posted Jul 11, 23:04 · fight night
Likes 9.2K Saves 724 Watch-hours 2,187 Full watches 13.97% New followers +116
Open on TikTok
The post
The receipt · TikTok Studio
TikTok Studio analytics: 1.1M views fight night
Creator receipts · 04

@digitalmindset__

220.7K followers · 2.23M campaign views · 4 posts, all receipted
1.3M
Fight-week edit
Posted Jul 8 · fight week
Likes 92K Shares 5,940 Saves 5,795 Watch-hours 3,316 New followers +425
Open on TikTok
The post
The receipt · TikTok Studio
TikTok Studio analytics: 1.3M views, 3,316 watch-hours
371K
The belts presser clip
Posted Jul 10 · 19.70s · fight week
Likes 39K Shares 3,178 Saves 4,526 Watch-hours 1,452 Full watches 13.94%
Open on TikTok
The post
The receipt · TikTok Studio
TikTok Studio analytics: 371K views
348.6K
Weigh-in clip
Posted Jul 11 · 23.30s · fight day
Likes 17K Saves 1,386 Watch-hours 1,312 Avg watch 9.9s New followers +100
Open on TikTok
The post
The receipt · TikTok Studio
TikTok Studio analytics: 348.6K views
207.3K
Fight-day mic clip
Posted Jul 11 · 30.13s · fight day
Likes 6,653 Saves 589 Watch-hours 502 Avg watch 8.5s New followers +58
Open on TikTok
The post
The receipt · TikTok Studio
TikTok Studio analytics: 207.3K views
Why this matters
Small pages. Massive travel.

The four creators above are independent fight-culture pages, not media brands, and together produced 14.59M+ verified views and 34,000+ watch-hours on one campaign. That is the network thesis in its purest form: coordinated, native pages out-travel their size by orders of magnitude. Put a release, a brand or a broadcast inside content like this and it rides waves no media buy can replicate. More creator reports are being added as they land.